Award: E-Mail-Award 2014
illy - Building A Strong Relationship With Consumers Via Email Marketing
Eingereicht von:
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| ContactLab | illycaffè s.p.a. |
Enrich the relationship with recipients with a varied communication plan that caters to their needs and wants.
This is a full program with two main layouts: mono-offer and multi-offer
Frequency varies depending on the content: 1/welcome email: ongoing, to initiate conversations 2/promotions with discount codes: weekly (multioffer newsletter) | on weekends or on Mondays for flash promos 3/ email series for the holiday periods to guide recipients in the gifting choice.
Segmentation: iperespresso clients and prospects subscribing to the newsletter
Personalization: different layouts for different targets | distinctive elements: newsletter header and product selection
Interaction: beyond promotional content, dialogue and information - ie. seasonal wishes or invitation to surveys
Design: Responsive email and landing page for easy reading from a smartphone or tablet
Frequency varies depending on the content: 1/welcome email: ongoing, to initiate conversations 2/promotions with discount codes: weekly (multioffer newsletter) | on weekends or on Mondays for flash promos 3/ email series for the holiday periods to guide recipients in the gifting choice.
Segmentation: iperespresso clients and prospects subscribing to the newsletter
Personalization: different layouts for different targets | distinctive elements: newsletter header and product selection
Interaction: beyond promotional content, dialogue and information - ie. seasonal wishes or invitation to surveys
Design: Responsive email and landing page for easy reading from a smartphone or tablet