We have taken active receivers which have logged in at least once within the last 2 months. In this group we have an equalshare of male to female and buyers to non-buyers.

In the short term we are concerned new leads for other channels such as specifically the Social gathering channels . In thelong term we can thanks to WhatsApp and Facebook Messenger reach customers on other channels than just email.

Based on the action of the customer in the respective mail is issued until the next mail . In the respective next mail contents are dynamically pulled into the header depending on the action . In addition, we use the survey tool Eform Selligent to have received from the respective Kundne favorite brand .